Wil Nichols-Higgins

Director of Design at Zello

  1. May 2025

    1. 11 Five Square 2
      • Case Study
      11 The Solitaire of Chess. My second iPhone app to ship with Opt-6 Products in 2009, Five Square later received an overhaul in 2011 with a brand-new, shining UI.
  2. April

    1. 28 Adam Newbold on Introspection
      • Link
      28 “If you can stop buying into the prevailing status-quo-preserving mindset of stuff like “the sin of empathy” or the notion that changing your mind is a weakness, you will discover completely new ways of relating to the very many different people that inhabit this world, and you will enjoy your time here that much more.”
    2. 24 Bad Tastes
        24 Side-stepping the 'why bother?' of individual consumer choice.
      • 20 Divine Losers
          20 “If your heart is breaking right now, it means you still have a heart.”
        • 08 Diligence
          • Case Study
          08 Way back when everyone and their dog were designing GTD apps, a friend and I explored our own functionally minimally and visually rich task list.
        • 02 Remembering Alex Rogahn
            02 Today I learned that a childhood friend committed suicide in 2019.
        • March

          1. 29 Elle on AI Art
            • Link
            29 “people want to harness the pureness of miyazaki's vision for their own purposes without having to go through the empathic study that miyazaki goes through to hone his style, thereby completely missing the point of what makes it good”
        • February

          1. 11 Ed Zitron on Masculinity
            • Link
            11 “True masculinity... it’s a sense of responsibility for both oneself and others and the things that we do, and finding strength in supporting and uplifting those close to you. And loving more, and caring more for people.” - 23:24-23:42
          2. 10 Liège Waffles
            • Recipe
            10 I took part of Belgium with me.
          3. 06 Practical Performativity
              06 Sometimes it’s a good thing.
          4. January

            1. 27 Design at Zello
                27 My thoughts on Design and how they apply at Zello.
              • 23 Accountability
                  23 How to address Manton Reeces, and what I believe on related topics.
                • 22 Project Update 02
                  • 13 Partners for Life
                      13 I got married. Here’s what that means to me.
                  • December 2024

                    1. 25 Nearsighted Solutions
                        25 We misattribute instigation when observing healthy boundaries.
                      • 03 The Personal Agency Fallacy
                          03 We mistake agency for impact.
                      • October

                        1. 10 Pas tous les hommes
                            10 Gisèle Pelicot’s rapists’ defense predicates on their entitlement to the charity and empathy of both their fellow men and larger community. Give them none.
                        2. September

                          1. 19 Thirty
                              19 I turned thirty today. These are some passing thoughts.
                            • 18 My Interview Process
                                18 Read about my interview process and exercises for Product Designers
                            • August

                              1. 31 Passion, Craft, and Career Advancement
                                  31 Can designers succeed without passion for craft, and does that passion predicate career success?
                                • 11 Threatening Communication
                                • July

                                  1. 19 Dumb Thoughts on Dumber AI
                                  2. June

                                    1. 03 Weaponized Effortlessness
                                      • 02 Project Update 01
                                      • February

                                        1. 02 Imposter Syndrome
                                          • 01 Performativity and Anti-Marketing
                                          • January

                                            1. 30 Opening the garage
                                                30 Working openly and publicly is good for community learning.